I am presently reading Steve Jobs by Isaacson, Walter, and wonder if Apple will continue having such high standards now that Steve is no longer with us. I have always been a Microsoft person, I don't mean a loyal rebel like Apple fans, just that cost wise and software availability wise, Microsoft was the way to go. That all changed two years ago when I bought my first IPad. Granted at first it was more of a toy then anything else. I use it to play cards, read and surf, a little. Lately though I acquired the IPhone 4S and now I see the real value in having more than one Apple product. I am not going to make this post about the fantastic way that Apple works via the cloud, and other features. However, when reading the book you learn about the Jobs vision, the aspect of bringing design, hardware and software inline together so that they work in perfect harmony. This is truly amazing, and, while reading this book, I am seriously contemplating buying my next laptop at Apple! The question is, will the vision, the meticulousness and the perfection still be there?
When you think "product design" the first thought that comes to mind is that a design team designs and the engineers comply. However, in today's world that is not the case. We basically are told by the programmers, the engineers and the technicians, what will work with what, and what the limitations are, how you need to construct things and so on. What if Jobs was right? What if we began with a beautiful design, and made everything else fit from that point on. Would the world be a better designed place? Think about it when you attack your next project, and in the meantime, whether you are an Apple fan or not, do yourself a favor, and read the book.
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