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Monday, April 2, 2012

How do you explain that?

So you have a website, and, you are not getting any leads from it. You picked the right name (well it is your company name, so people should know it!), you paid to have a nice website built (well they said it was Web 2.0 and stuff), and you put in those meta, or is it mena tags, and still, no leads. HOW do you explain that?

Well I hate to tell you, but the Internet is not what it use to be! There are billions of sites, many not even indexed by the biggest search engines, and each minute more are created. There are certainly ways to get your site picked up by search engines, but, it will demand work. Meta tags are important, however the big thing is SEO, search engine optimization. There are many companies out there that can do this for you, just be careful, look for references, ask around, read reviews. Another way of creating traffic is by doing what I am doing, create a blog (blogger is great it's owned by Google, that helps) and have people follow you, you can (really you should) also get a twitter account, and naturally a corporate Facebook page. Speaking of Twitter, most people don't know what to "tweet" about, here's a trick, tweet about new product release, new services, new launches, re-tweet (that is when you read a great tweet you can tweet it forward) about a hobby, be careful what you say, everyone finds out. You will need to spend a minimum of 4 to 5 hours a week on these things, but it will be worth it. As a closing thought, by other domain names and have them forwarded to your site, things like (if you have a consulting site for example) www.freeconsultations.ca (yes I use .ca because you will find that most .com are gone) or tipsandclues.ca or whatever suit your business, then simply have those forwarded. The trick is to get URL's that people search for, like the word free, or money, things like that, but please, don't buy things like gambling or gaming just because those are popular searches, if you use them, you get them, meaning, those are the people you are attracting. Happy SEO!

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