So, you've got hundreds of friends on Facebook, LinkedIn, and followers on Twitter, what do you do now? Well if did all this on a personal note, then continue on, you are doing well, however if you thought about the possibility of increasing your site traffic, think again.
Take a look at each of these networks on their own and analyze the data, I mean, what are they talking about? Facebook is all about individuals interest, woke up this morning and wanted a Big Mac...great for McDonald's, not so great for you. LinkedIn is about business, again, more of a personal interest, something like, Google in the eye ware business...if your an optometrist, great, and finally Twitter, well, if your Kutcher!
So how do you use them?
On Facebook you need to create a page, that is a business page, and you have to get people to like it and invite others to do so. Depending on what you are trying to do, for example, drive traffic to your site, if that is the case you need to entice them. Prizes, draws, and giveaways are a great way to get started. If you are looking for opinions, get them to fill out a poll first, make it fun, people like fun, they hate boring! The idea is to get them to promote you, not you promoting yourself. Once you have people promoting you, more will come to your site. Again, the first thing you have to do is establish the goal, why or what, do you want the page to do for you. On LinkedIn it's all about business, so go ahead, promote your business, however you will find the same thing here when it comes to asking people to do something for you, if you have a prize, or giveaway, they will respond much quicker. In your own network you could do a poll, make it interesting, don't make it directly about your product, chose something similar, so that you can use it to measure your own products. Twitter is fun, if you make it fun. In my opinion there are two ways to get business from it, the first take longer, you have to become the Tweet of the day for a group of people, so I hope you are creative. Once you have a following, you can direct them. The second is to leave them hanging, wanting more, for example, what Bieber did recently, posted is phone number, told his fans to call him right away, but omitted the last number...bad Bieber, good technique!
Good luck.
Take a look at each of these networks on their own and analyze the data, I mean, what are they talking about? Facebook is all about individuals interest, woke up this morning and wanted a Big Mac...great for McDonald's, not so great for you. LinkedIn is about business, again, more of a personal interest, something like, Google in the eye ware business...if your an optometrist, great, and finally Twitter, well, if your Kutcher!
So how do you use them?
On Facebook you need to create a page, that is a business page, and you have to get people to like it and invite others to do so. Depending on what you are trying to do, for example, drive traffic to your site, if that is the case you need to entice them. Prizes, draws, and giveaways are a great way to get started. If you are looking for opinions, get them to fill out a poll first, make it fun, people like fun, they hate boring! The idea is to get them to promote you, not you promoting yourself. Once you have people promoting you, more will come to your site. Again, the first thing you have to do is establish the goal, why or what, do you want the page to do for you. On LinkedIn it's all about business, so go ahead, promote your business, however you will find the same thing here when it comes to asking people to do something for you, if you have a prize, or giveaway, they will respond much quicker. In your own network you could do a poll, make it interesting, don't make it directly about your product, chose something similar, so that you can use it to measure your own products. Twitter is fun, if you make it fun. In my opinion there are two ways to get business from it, the first take longer, you have to become the Tweet of the day for a group of people, so I hope you are creative. Once you have a following, you can direct them. The second is to leave them hanging, wanting more, for example, what Bieber did recently, posted is phone number, told his fans to call him right away, but omitted the last number...bad Bieber, good technique!
Good luck.
No comments:
Post a Comment